Bachelor of Arts in Marketing Communication
Duration
4 Years
Total Units
197 Academic Units
Campus
Main Campus, Cebu City
About
About this Program
Are you passionate about creating compelling messages, crafting brand stories, and connecting audiences through media? The Bachelor of Arts in Marketing Communication at USJ-R equips students with the creative and strategic skills needed to excel in the fields of advertising, public relations, digital marketing, and media production.
This dynamic program combines the power of communication with marketing strategies, blending theory with hands-on experience in both traditional and digital media. Students are trained in crafting persuasive campaigns, producing media content, and managing brand communications across various platforms—including television, radio, film, photography, and online media. From mastering interpersonal communication to managing large-scale marketing campaigns, the curriculum prepares students to communicate effectively in a highly competitive market.
The program also emphasizes digital transformation, focusing on the role of interactive media, online platforms, and emerging technologies in modern marketing. Students develop their skills using the university’s industry-standard radio, print, and video production laboratories, guided by experienced industry practitioners who bring real-world insights into the classroom. Graduates are prepared for careers in advertising, media production, corporate communication, digital content creation, and brand management—ready to lead in today’s fast-evolving communication landscape.
Campus: University of San Jose–Recoletos, Main Campus — Corner Pedro Lopez and Magallanes Streets, Barangay Kalubihan, Cebu City, Philippines 6000
Where It Leads
Potential Careers
How to Apply
Admission Requirements
New Student
- Josenian College Admission Test (JCAT) result
- PSA-issued birth certificate
- Senior High school report card
- Certificate of Good Moral Character
- Enrollment Fee — Php 1,500.00
Transferee
- Transcript of Record (informative copy)
- Transfer of Credentials
- Certificate of Good Moral Character
- Interview with the Office of Student Affairs and Services (OSAS)
- Josenian College Admission Test (JCAT) result
- PSA-issued birth certificate
- Enrollment Fee — Php 1,500.00
Take the Next Step
Apply to BA Marketing Communication
Visit the enrollment portal and click JCAT (College) to begin your application.